Marketing Magazine has a story that suggests that soccer star David Beckham is threatening to withdraw from future association with Pepsi if they do not connect him better and more healthy products. Marketing reports :
According to industry insiders, the former England captain, who is in talks with Pepsi, could walk away when his current contract finishes at the end of the year unless an appropriate brand is found. It has been speculated that Beckham wishes to launch his own water brand and range of healthy products.
Pepsi’s tie with Beckham has been crucial in closing the sales gap between the brand and rival Coca-Cola.
Pepsi seeks healthier brand for Beckham tie-up – Brand Republic News – Brand Republic
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