July 15, 2008

Fruit Branding

by Nicko Margolies

A friend of PSFK recently sent us some pictures of a designer fruit made in Dongguan, China. The premise seems to be a marketing sticker applied at some point during development enabling the unique on-fruit design. The clearly customizable logo opens up a world of food branding possibilities. We can’t wait to take a bite out of the Chiquita banana woman.

[Thanks to M Coleman Horn]

Article categories: Advertising & Branding, Food & Drink

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5 Responses to “Fruit Branding”

  1. Fruta con logo incorporado en la propia piel - fruta, grabado, logo, marca, marcado, piel - MAKE Marketing
    Posted from: 74.53.3.209

    July 15th, 2008 at 3:51 pm

    [...] muy original esta aplicación de logo sobre una manzana. El post de PSFK donde lo hemos vsito no comenta cómo se logra pero supongo que se consigue aplicando algún tipo [...]

  2. Goliblogski » Blog Archive » PSFK Conference Heads to SF this Thursday
    Posted from: 64.157.4.148

    July 15th, 2008 at 5:22 pm

    [...] track. While I usually turn to their site for creative inspiration (and the odd tidbit about branded fruit, et al), the conference sounds especially intriguing for its discussions about digital change and [...]

  3. eat or tattoo your logo? | jungle [8]
    Posted from: 64.13.192.29

    July 15th, 2008 at 8:58 pm

    [...] everywhere we look, and now it just might be staring back at you from your plate. Certain fruit grown in Dongguan, China have recently been featuring logos in the fruit itself, presumably created [...]

  4. Elizabeth Talerman
    Posted from: 24.215.165.44

    July 16th, 2008 at 8:54 am

    From my brilliant friend and former partner, Abbi W…

    It’s when you eat the plum and then the pit has on it, “You WON! Call 1-800-the-pits for your free prize.” that I think we will see fruit reach it’s full potential.

  5. dave
    Posted from: 210.23.137.251

    July 16th, 2008 at 10:44 pm

    http://www.flickr.com/photos/bigbadbenny/sets/72157594195508723/

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