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Fruit Branding

Fruit Branding

By Nicko Margolies on July 15, 2008

A friend of PSFK recently sent us some pictures of a designer fruit made in Dongguan, China. The premise seems to be a marketing sticker applied at some point during development enabling the unique on-fruit design. The clearly customizable logo opens up a world of food branding possibilities. We can’t wait to take a bite out of the Chiquita banana woman.

[Thanks to M Coleman Horn]

Nicko Margolies

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Nicko is a regular contributor to PSFK who grew up in DC and is now finishing college in Ohio. When he isn't writing, he's either looking for a full-time job after graduating or pursuing his passion for photography. Feel free to check out his photo-blog, Nicko's Big Picture.

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TOPICS: Advertising, Branding & Marketing, Food & Drink
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