A couple months ago a very innovative POP opened its doors in São Paulo. Named Endossa, it claims to be the first collaborative store in Latin America.
The idea is simple and quite contemporary: they rent empty shelf boxes to every micro-entrepreneur who wants some space to sell products, without asking for sales commission.
Any product can be sold in Endossa (today you can find bottles of chilies to indie t-shirts) and its time on the shelf depends on demand: high sales means high acceptance.
Endossa achieved great success in the neighborhood around Rua Augusta (indie neighborhood of São Paulo) and it’s creating a micro-community of young entrepreneurs and curious people who visit the place to get fresh inspiration from the creative pieces inside the stores (and occasionally buy some of them). They say:
“We work as a blog, allowing people to publish their content (promote products) and as search engines or virtual surveys, allowing consumers to decide what product will stay in the store and what will get out”.
Contributed by Caio Casseb
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endossa isn´t the first one store collaborative in brazil, but sure they has the better marketing strategie ;)
July 25th, 2008 at 4:32 am