When Nau announced in May that they were closing down due to funding shortcomings, we were saddened by the news. After all, only a few months earlier we had interviewed the clothing label’s VP Brand Communications, Ian Yolles, who said some very promising things about the direction of the company.
Then, out of the ashes of a fallen company, Nau rose up again, bolstered by the support of obscure California apparel brand Horny Toad. When this news was announced a few weeks ago, Treehugger posted a comprehensive review of the details of Nau’s death and rebirth, but today the company published a press release describing the current situation:
The new Nau (we’ll call it version 2.0) will launch on August 1, 2008 as a new and separate company benefitting from operational support and experience provided by Horny Toad, its new parent company. This will include a transition of fulfillment and logistic services to Horny Toad’s social venture partners, Planet Access.
Nau will re-emerge with a smaller core team focused on product and brand development. Its products will continue to be sold through its website, nau.com, but rather than continuing to sell through its own retail outlets, Nau will begin partnering with other select, like-minded retailers.
We will be watching the company to see how it fares. If you see Nau being sold in your area, please let us know - we’d love to know which retail outlets are stocking the brand.
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