Interview with Danny Alexander from Method

We concluded our PSFK Conference SF with a bang, creative leads of Method Josh Handy and Nate Pence sharing their rules on how to design the Method way. JoshSpear.com offers some more insight from the Method folks with his great interview with Danny Alexander, one of their industrial designers. Danny focuses on creating sustainable and healthy products, all while keeping an unparalleled level of design simplicity. Here is a short excerpt from their interview:

JS: As our store shelves have become increasingly cramped with more and more of the same stuff, it seems like it’s the products that are either exceptionally different or exceptionally well branded that are finding success. Do you think Method will lose its sparkle once all the tag-along products start popping up?

DA: We try not to dwell too much on the competition — it only stifles the creative process. But, to answer your question more specifically, we have seen and will continue to see competition on many fronts. To date, nobody has been able to recreate the unique blend of style and substance that makes Method so special. We’re selling more than a bottle of soap; we’re offering a philosophy and a culture, which is inimitable. We’re confident that if we continue to focus on delighting our consumers in new and innovative ways, and letting our culture drive our products, we’ll continue to stay ahead of the competition.

JS: So, you’ve got this environmentally conscious, design-savvy creative class, and they’re all obsessed with the idea of sexy cleaning products — words that up until very recently, could hardly exist side-by-side. What are some new product areas that you are hoping to take your currently captive audience into?

DA: Our goal, which is ambitious but achievable, is to create a healthy, happy home revolution. We’ve already blurred the lines between personal care, home cleaning and air care, and while continuing to revolutionize these categories, we hope to expand our offerings so we can lead our advocates further in the fight against dirty. Squeaky Green, the Method guide to detoxing your home (co-written by our founders, Adam and Eric), is one example of how we’re helping our advocates create healthier, happier homes in new ways.

[via JoshSpear]