Comments on: Marketers Are The New Record Labels

By: John Tantillo "The Marketing Doctor"

John Tantillo "The Marketing Doctor" — Wed, 16 Jul 2008 14:09:00 +0000

There are a few soap opera standout performers, but for the most part the stable of actors and actresses do not become brands in themselves. This is the result of smart management. Sure there was Luke and Laura’s wedding on General Hospital, but the horse pulling the soap opera cart is not a personal brand, it’s P&G, the reason for the entertainment’s existence and the soap opera stars’ paychecks. It’s ironic that the emotional rollercoaster of soap operas is one of the most dependable platforms for brand development and promotion.

By: elo

elo — Mon, 14 Jul 2008 13:01:09 +0000

I can see some artists and fans shying away from this sort of partnership, but I’m curious to see how it plays out for the big corporate brand names and if the investment really pays off for their brand-building (and how that would be measured).
Dr. Tantillo (’the marketing doctor’) did a recent post on this topic–how a partnership with music artists could be a boon for P&G but also a potential liability: http://blog.marketingdoctor.tv/2008/07/10/brand-advisory.aspx

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NGT News: Tag Heuer Phone, T9 Marketing, Emoticon Mask — Tue, 08 Jul 2008 18:57:40 +0000

[...] Marketers Are The New Record Labels [PSFK] Big brands could be saving the music industry, partnering with musicians to provide the large marketing budgets that labels can no longer afford. [...]

By: Janet Jackson Celebrity Gossip | Marketers Are The New Record Labels

Janet Jackson Celebrity Gossip | Marketers Are The New Record Labels — Tue, 08 Jul 2008 04:18:08 +0000

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By: Robby Wells

Robby Wells — Mon, 07 Jul 2008 22:47:38 +0000

I love seeing my favorite subject get some play on my favorite blog! Things should get very interesting in coming weeks/months/year as the output (both music and marketing) from these deals start to see the light of day.

By: Ryan Moede

Ryan Moede — Mon, 07 Jul 2008 22:05:34 +0000

While it’s not going to be the right fit for every brand or band, it’s exciting to see companies make such a big investment in the artists.