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Marktd Hates Latest Guinness Ad

Marktd Hates Latest Guinness Ad

By Piers Fawkes on July 31, 2008

The guys over at PSFK’s Marktd site think that the new ad from Guinness is unbelievable:

Unbelievable in the negative use of the word… Now we have an ad with people switching on and off lights in a building at night… so that if you looked from the outside the building would look like a pint of Guinness. But it doesn’t. It looks like all those CGI gimmicks that throw you out of the make-believe in all those sci-fi films you’ve hated recently. You just know it didn’t really happen and that the ad-guys are trying to fool you.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Food & Drink
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