The guys over at PSFK’s Marktd site think that the new ad from Guinness is unbelievable:
Unbelievable in the negative use of the word… Now we have an ad with people switching on and off lights in a building at night… so that if you looked from the outside the building would look like a pint of Guinness. But it doesn’t. It looks like all those CGI gimmicks that throw you out of the make-believe in all those sci-fi films you’ve hated recently. You just know it didn’t really happen and that the ad-guys are trying to fool you.
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Plus the energy issue, of course. It’s weird how deeply ingrained the eco debate is now. I see a bunch of idiots messing round with light switches to flog a product and my first instinct is to smack them round the back of the head and tell them to have a little more consideration for the future of the planet. How long does a shoot like that take? How many times do you have to flick the switches? As someone here pointed out, energy-saving lightbulbs 1) don’t turn on and off that fast and 2) don’t miraculously put you in the minus figures for energy wasted. They just waste less.
What an odd creative to go for. I see flak in the post…
August 1st, 2008 at 11:07 am
ditto to Jess… the people who ‘created’ this ad are speaking the same language as the people who drink it, after drinking a few pints of this who cares about the future of the planet? The only advantage with ads like this is that of the great divide - the people who care and the people who don’t.
August 2nd, 2008 at 10:54 pm
I’ve a idea for a guinness advertisment. Please let me know if I anyone is interested to hear my idea.
Thanks, Jim Hasson
December 31st, 2008 at 7:26 pm