Plus the energy issue, of course. It’s weird how deeply ingrained the eco debate is now. I see a bunch of idiots messing round with light switches to flog a product and my first instinct is to smack them round the back of the head and tell them to have a little more consideration for the future of the planet. How long does a shoot like that take? How many times do you have to flick the switches? As someone here pointed out, energy-saving lightbulbs 1) don’t turn on and off that fast and 2) don’t miraculously put you in the minus figures for energy wasted. They just waste less.

What an odd creative to go for. I see flak in the post…