July 14, 2008

Our World Today: Why Everything Is Designer

by Orli Sharaby

We’ve been following for quite some time the adventures and misadventures of designers as they enter territory previously untrekked by their kind, from mobile phones to hotels to museums. In the Times Online last week, Lisa Armstrong explores the issue, wondering what it’ll be like if (when) we live in a world where every single object around us, every experience we live, is touched by a designer’s hand - or at least branded to be so. Most interestingly, she ventures a guess at why we are collectively creating, or at least endorsing, this type of world:

The truth is not that we are witnessing the rise of Renaissance man, but that we are in a time when more people than ever before seek reassurance that the dream they are buying into is the right dream

Times Online: How to Get Dressed: Why Everything Is Now Designer

via Unbeige

Article categories: Advertising & Branding, Design, Lifestyle

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