We’ve been following for quite some time the adventures and misadventures of designers as they enter territory previously untrekked by their kind, from mobile phones to hotels to museums. In the Times Online last week, Lisa Armstrong explores the issue, wondering what it’ll be like if (when) we live in a world where every single object around us, every experience we live, is touched by a designer’s hand – or at least branded to be so. Most interestingly, she ventures a guess at why we are collectively creating, or at least endorsing, this type of world:
The truth is not that we are witnessing the rise of Renaissance man, but that we are in a time when more people than ever before seek reassurance that the dream they are buying into is the right dream
Times Online: How to Get Dressed: Why Everything Is Now Designer
via Unbeige
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Great post. I don’t think consumer participation has yet reached critical mass. Creative expression has typically been viewed as a hobby or fantasy, but with so many outlets people are taking the opportunity to capitalize on their individuality. Names add a sort of personal/relatable element to brands, which is why even conglomerate corporation like Walmart are rebranding themselves.
July 14th, 2008 at 10:25 pm