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Pic: Small Is Beautiful

Pic: Small Is Beautiful

By Piers Fawkes on July 9, 2008

This notice on the new ‘artisan’ ice-cream truck in SoHo tells customers that they only sources its ingredients from small producers. They also use ‘natural’ ingredients such as cane sugar and hormone free milk.

Van Leeuwen Artisan Ice-Cream

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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