PSFK Conference San Francisco Speaker Mark Lewis

We’re looking forward to having Mark Lewis, strategy director at DDB, join us at PSFK Conference San Francisco. On our “Using It” panel along with Adrian Ho (Zeus Jones), George Parker (AdScam), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence), Mark will be discussing how companies can use social media to enhance consumer dialogue, evolve product offerings, and improve sales.

First, who are you and what do you do?

I’m a strategy director at DDB in San Francisco working on brands ranging from Brita to STP to a major alternative energy provider. I’d define my job as introducing interesting things or ways of thinking to people in the hope of inspiring them to do things a little differently.

You’ll be speaking on our “Using It” social media panel. Can you sum up your views on how you are seeing companies and organizations leverage social media to enhance consumer dialogue, evolve product offerings, and/or improve sales? In what direction do you see Social Media taking brands in the future?

While it is great to see companies beginning to use social media and engage in the web in a new way, the number of companies that have truly grasped the true model shift created by the social web is relatively small. Brands have to figure out how to engage consumers in a dialogue where they have something to give beyond entertainment (because very few brands can do that well over the long term) – where their marketing becomes an extension of what they do.

Four sites that provide you with inspiration:

PostSecret
Pandora
Google Labs
GigaOM

Thanks, Mark!

DDB

Have you bought your tickets for PSFK Conference San Francisco yet?