PSFK Conference San Francisco Speaker Rohit Bhargava

We are excited to have Rohit Bhargava, founding member of the pioneering 360 Digital Influence team at Ogilvy, speaking at the upcoming PSFK Conference San Francisco 2008. Rohit will be speaking on our “Using It” panel along with George Parker (AdScam), Mark Lewis (DDB), Lynn Casey (Team Noesis) and Adrian Ho (Zeus Jones),discussing the use of social media in business.

First, who are you and what do you do?

I’m a writer, speaker, author, blogger and marketer. I just wrote a book called Personality Not Included which is all about why brands need to have a personality and how to use your personality in marketing to stand out. For the last three years, I have also published the Influential Marketing Blog Influential Marketing Blog which is rated among the top 50 marketing blogs in the world on the Power150 list from AdAge. My day job is to lead the marketing team as part of Ogilvy’s 360 Digital Influence team.

You’ll be speaking on our “Using It” panel. Can you sum up your views on how you see brands leveraging social media to enhance consumer dialogue, evolve product offerings, and improve sales? Where do you see social media fitting in the future of business?

Social media is a tool that is letting organizations make a more human connection with their employees and their customers. One of the biggest impacts on every aspect mentioned above is the real time nature of social media. You can get an instant picture of whether something is working or not. Interaction with customers can be right away and problems can be corrected quickly. Social media is making business faster, in a good way.

Five sites that provide you with inspiration:

Trend Hunter
PSFK (of course!)
WOMMA
Design Observer
Adrants

Thanks, Rohit!

360 Digital Influence

Hurry up and get tickets for PSFK Conference San Francisco 2008 and join us on July 17th to hear more from Rohit.