PSFK Conference SF Recap: Making Inspiration Matter
At PSFK Conference SF, Gareth Kay (Modernista, Brand New), Eric Corey Freed (organicARCHITECT), Josh Morenstein (fuseproject), and Frank Striefler (TBWA\Chiat\Day & Media Arts Lab) shared their views on how people and brands can take inspiration to create change. Some key points:
- A curious mind can be inspired by anything.
- You get inspired by adding life to your work rather than adding work to your life.
- Sources – a glass of wine, just before you drift off to sleep (keep a pen and paper on the nightstand), when you are clearest of thought, and alternatively, when its really stressed.
- Looking for other problems to transcend the mundane, grilling the client to find out what they really want.
- The client that tells us we can make whatever we want isn’t so great. We need some constraints.
- Collaborating with the client can create the kind of challenges that create great work.
- Constraint is liberating. Not being fearful of parameters.
- Designers sometimes self-impose their own constraints and need to let go of it, what assumptions do we need to reinvent?
- Being involved and fine tuning the product and process makes for great work.
- We start by trying to assume nothing, we get to know the client, begin a dialogue with the client
- Chiat\Day’s Disruptions. You have an obligation to do things differently. They have a history that inspires people to want to do their best work.
- Fostering conversations and interaction by design (big long group desks, high traffic points)
- Challenge your collaborators – out design me, put up or shut up
- Be allowed to explore ideas that will never be seen by the client.
- Allow people to see how they can connect the dots differently, see what you could do not what you should do.
- Take away the crutches – no computers, no straightedges, all freehand.