Over on Marktd, there’s a terrific interview with Robbie Vitrano - the founder of New Orleans creative agency Trumpet. The piece describes the opening of a new office in New York and includes this piece about how NOLA has strengthened his company:
70% of our business was outside of NOLA (including clients like Fresh Direct who we launched in NY) pre-Katrina. After the storm, we made the decision to focus on home and work at the center of the recovery. After 3 years, it’s time to widen our focus. In that time, we’ve become experts at startups, launches and turnarounds, working deeply within very complex situations to design a strategic way forward, with both economic and social impacts fully considered. New Orleans is a startup laboratory.
By necessity and circumstance, we’ve developed new marketing platforms and compensation models for client/partners ranging from tourism, public health, public education, urban planning, to private sector startups and social capitalists. We’re also on our second deal in partnership with private equity funders, owing to the deeper upstream way we’re working now. We think its one way the agency model is evolving. New Orleans was a perfect skunk works for it. It’s pretty MacGyver really. We’ve built a pretty cool, high performance machine.
So onto NYC, leaving the garage, out for a spin.
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