Simplicity Wins in D&AD Student Awards

Chi Shing Lo, a student at the UK’s De Montfort University edged out the competition with a simple cellular phone design that sparked interest from Orange, the major UK mobile company. Among 388 entries into the D&AD Student Awards, the simplicity and uniformity of Shing’s design was singled out for the grand prize.

Shing’s handset design included a simple ‘hole’ which acts as a view finder when taking photographs, a charging point using inductive charging technology, and as a means of transferring data. The hole also has a mirror surrounding it to enabling the user to take pictures of themselves.

In their 30th year, the D&AD Student Awards exist to identify the best new talent in advertising and design. A total of 22 first prizes were handed out to students from the UK, South Africa, Italy, Sweden and Finland.

[via Cellular-News]