Why Won’t The Ad Trade Press Come To PSFK Conferences?

12 comments

July 15, 2008

We can’t wait until our event on Thursday but as we finalize the details, I’m left wondering why we can’t get any journalists from the traditional advertising, design or marketing journals to come and attend.

No Ad Age, No Ad Week, No Brand Week, No Creative Review, No Campaign. Also no ad-journos from the press, like Stuart Elliot of the New York Times.

Speaker list not good enough for them? Subject matter not relevant?

Any thoughts, readers?

By Piers Fawkes

in Environmental
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Comments (12)

  1. Why do you care?

    Jimmy
    July 15th, 2008 at 3:38 pm

  2. They’re still busy writing valuable follow-ups to the WalMart/Draft FCB story… who cares

    Ryan
    July 15th, 2008 at 3:55 pm

  3. You are the Ad Trade Press now geezer.

    As for the dinosaurs you (and others) have replaced, let them run their identical stories to their shrinking readership, like the man says, why do you care?

    Floyd Hayes
    July 15th, 2008 at 4:20 pm

  4. did you invite brian morrissey from adweek? - I think he’d attend if you reached out

    Adrian Ho
    July 15th, 2008 at 4:27 pm

  5. Why do they need to come when they can just write an article culled from the posting on the various blogs that report out each day.

    MB
    July 15th, 2008 at 9:19 pm

  6. Two reasons I think, their sheer arrogance won’t allow them to attend and second, they are frightened they won’t understand plus their travel budgets have been slashed because of their falling revenue due to PSFK et al are kicking their ass!

    Pete Serjeant
    July 16th, 2008 at 2:45 am

  7. Media have their own rules. Not really about quality, public interest, etc..
    If you want certain media to come to your event you must give them something ‘yummy’.

    Use the ‘yummy’ factor as the hook for your event.

    good luck! (and best creativity)

    pep torres
    July 16th, 2008 at 8:04 am

  8. Have you tried Alice Cuneo

    mark lewis
    July 16th, 2008 at 10:27 pm

  9. Travel budgets are pretty tight. Or maybe you just haven’t convinced them. When you ask, what do they say? It’s probably not that mysterious.

    DM
    July 17th, 2008 at 6:35 am

  10. To get the full picture, what sort of press are you getting then?

    jason
    July 17th, 2008 at 8:47 am

  11. Perhaps they are jealous that they were not invited to speak on a panel? Their loss. The conference was truly insightful. Thank you for organizing!

    Sarah Hay
    July 18th, 2008 at 3:38 pm

  12. Hello - apologies for being so late to this. We would certainly have tried to get someone out to cover it (I am well aware of psfk), but I didn’t get a press invite, although it may have been sent to someone else here. Are you doing another London conference? Feel free to email me direct in future.
    Larissa Vince
    News editor
    Campaign
    larissavince@haymarket.com

    Larissa Vince
    July 21st, 2008 at 3:17 am