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	<title>Comments on: Why Won&#8217;t The Ad Trade Press Come To PSFK Conferences?</title>
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	<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html</link>
	<description>Ideas &#38; Trends</description>
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		<title>By: Larissa Vince</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-45276</link>
		<dc:creator>Larissa Vince</dc:creator>
		<pubDate>Mon, 21 Jul 2008 08:17:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-45276</guid>
		<description>Hello - apologies for being so late to this. We would certainly have tried to get someone out to cover it (I am well aware of psfk), but I didn&#039;t get a press invite, although it may have been sent to someone else here. Are you doing another London conference? Feel free to  email me direct in future.
Larissa Vince
News editor
Campaign
larissavince@haymarket.com</description>
		<content:encoded><![CDATA[<p>Hello &#8211; apologies for being so late to this. We would certainly have tried to get someone out to cover it (I am well aware of psfk), but I didn&#8217;t get a press invite, although it may have been sent to someone else here. Are you doing another London conference? Feel free to  email me direct in future.<br />
Larissa Vince<br />
News editor<br />
Campaign<br />
<a href="mailto:larissavince@haymarket.com">larissavince@haymarket.com</a></p>
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		<title>By: Sarah Hay</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-42430</link>
		<dc:creator>Sarah Hay</dc:creator>
		<pubDate>Fri, 18 Jul 2008 20:38:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-42430</guid>
		<description>Perhaps they are jealous that they were not invited to speak on a panel?  Their loss.  The conference was truly insightful.  Thank you for organizing!</description>
		<content:encoded><![CDATA[<p>Perhaps they are jealous that they were not invited to speak on a panel?  Their loss.  The conference was truly insightful.  Thank you for organizing!</p>
]]></content:encoded>
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		<title>By: jason</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-40267</link>
		<dc:creator>jason</dc:creator>
		<pubDate>Thu, 17 Jul 2008 13:47:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-40267</guid>
		<description>To get the full picture, what sort of press are you getting then?</description>
		<content:encoded><![CDATA[<p>To get the full picture, what sort of press are you getting then?</p>
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		<title>By: DM</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-40117</link>
		<dc:creator>DM</dc:creator>
		<pubDate>Thu, 17 Jul 2008 11:35:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-40117</guid>
		<description>Travel budgets are pretty tight.  Or maybe you just haven&#039;t convinced them.  When you ask, what do they say?  It&#039;s probably not that mysterious.</description>
		<content:encoded><![CDATA[<p>Travel budgets are pretty tight.  Or maybe you just haven&#8217;t convinced them.  When you ask, what do they say?  It&#8217;s probably not that mysterious.</p>
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		<title>By: mark lewis</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-39568</link>
		<dc:creator>mark lewis</dc:creator>
		<pubDate>Thu, 17 Jul 2008 03:27:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-39568</guid>
		<description>Have you tried Alice Cuneo</description>
		<content:encoded><![CDATA[<p>Have you tried Alice Cuneo</p>
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		<title>By: pep torres</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-38885</link>
		<dc:creator>pep torres</dc:creator>
		<pubDate>Wed, 16 Jul 2008 13:04:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-38885</guid>
		<description>Media have their own rules. Not really about quality, public interest, etc.. 
If you want certain media to come to your event you must give them something &#039;yummy&#039;. 

Use the &#039;yummy&#039; factor as the hook for your event.

good luck! (and best creativity)</description>
		<content:encoded><![CDATA[<p>Media have their own rules. Not really about quality, public interest, etc..<br />
If you want certain media to come to your event you must give them something &#8216;yummy&#8217;. </p>
<p>Use the &#8216;yummy&#8217; factor as the hook for your event.</p>
<p>good luck! (and best creativity)</p>
]]></content:encoded>
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		<title>By: Pete Serjeant</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-38686</link>
		<dc:creator>Pete Serjeant</dc:creator>
		<pubDate>Wed, 16 Jul 2008 07:45:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-38686</guid>
		<description>Two reasons I think, their sheer arrogance won’t allow them to attend and second, they are frightened they won’t understand plus their travel budgets have been slashed because of their falling revenue due to PSFK et al are kicking their ass!</description>
		<content:encoded><![CDATA[<p>Two reasons I think, their sheer arrogance won’t allow them to attend and second, they are frightened they won’t understand plus their travel budgets have been slashed because of their falling revenue due to PSFK et al are kicking their ass!</p>
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		<title>By: MB</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-38490</link>
		<dc:creator>MB</dc:creator>
		<pubDate>Wed, 16 Jul 2008 02:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-38490</guid>
		<description>Why do they need to come when they can just write an article culled from the posting on the various blogs that report out each day.</description>
		<content:encoded><![CDATA[<p>Why do they need to come when they can just write an article culled from the posting on the various blogs that report out each day.</p>
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		<title>By: Adrian Ho</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-38308</link>
		<dc:creator>Adrian Ho</dc:creator>
		<pubDate>Tue, 15 Jul 2008 21:27:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-38308</guid>
		<description>did you invite brian morrissey from adweek? - I think he&#039;d attend if you reached out</description>
		<content:encoded><![CDATA[<p>did you invite brian morrissey from adweek? &#8211; I think he&#8217;d attend if you reached out</p>
]]></content:encoded>
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		<title>By: Floyd Hayes</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-38306</link>
		<dc:creator>Floyd Hayes</dc:creator>
		<pubDate>Tue, 15 Jul 2008 21:20:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-38306</guid>
		<description>You are the Ad Trade Press now geezer. 

As for the dinosaurs you (and others) have replaced, let them run their identical stories to their shrinking readership, like the man says, why do you care?</description>
		<content:encoded><![CDATA[<p>You are the Ad Trade Press now geezer. </p>
<p>As for the dinosaurs you (and others) have replaced, let them run their identical stories to their shrinking readership, like the man says, why do you care?</p>
]]></content:encoded>
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		<title>By: Ryan</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-38275</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Tue, 15 Jul 2008 20:55:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-38275</guid>
		<description>They&#039;re still busy writing valuable follow-ups to the WalMart/Draft FCB story... who cares</description>
		<content:encoded><![CDATA[<p>They&#8217;re still busy writing valuable follow-ups to the WalMart/Draft FCB story&#8230; who cares</p>
]]></content:encoded>
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		<title>By: Jimmy</title>
		<link>http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html/comment-page-1#comment-38257</link>
		<dc:creator>Jimmy</dc:creator>
		<pubDate>Tue, 15 Jul 2008 20:38:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.psfk.com/2008/07/why-wont-the-ad-trade-press-come-to-psfk-conferences.html#comment-38257</guid>
		<description>Why do you care?</description>
		<content:encoded><![CDATA[<p>Why do you care?</p>
]]></content:encoded>
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