August 6, 2008

Andrew Andrew Dance for MAC

by Orli Sharaby

This would be just another ho-hum collaboration/YouTube marketing campaign were it not for the involvement of Andrew Andrew, whom we adore. MAC Cosmetics has hired the pair to sing and dance in several videos on their branded YouTube channel in the name of celebrating creativity (and selling makeup).

Still, it’s fun to watch Andrew Andrew’s artist-themed two-step, which instructs viewers on dance moves such as the “dip and splatter” and the “drip drip drip drip.” (And we’d love to see someone actually create a painting following their step by step instructions, and then send us a photo of it).

More Andrew Andrew here.

Article categories: Advertising & Branding, Arts & Culture, Brands, Fashion

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