Buenos Aires To Remove 60% Of Billboards

Over the years, a blind eye has been turned to outdoor advertising zoning laws in Buenos Aires. The oversized signage and brightly-lit boards are described to have caused accidents, disturbed quiet residential neighborhoods and contributed to an ad-saturated skyline. To remedy the situation, both the local government and a group of local advertising associations have agreed to remove around 40,000 billboards, not issuing permits for new outdoor advertisements until infracting spaces are removed.

A benefit (including the obvious visual pollution aspect) include a better managed revenue stream of the fewer number of higher valued billboards, rather than a surplus of cheaper outdoor-ad-spaces.

[via treehugger]