August 12, 2008
Buenos Aires To Remove 60% Of Billboards
Over the years, a blind eye has been turned to outdoor advertising zoning laws in Buenos Aires. The oversized signage and brightly-lit boards are described to have caused accidents, disturbed quiet residential neighborhoods and contributed to an ad-saturated skyline. To remedy the situation, both the local government and a group of local advertising associations have agreed to remove around 40,000 billboards, not issuing permits for new outdoor advertisements until infracting spaces are removed.
A benefit (including the obvious visual pollution aspect) include a better managed revenue stream of the fewer number of higher valued billboards, rather than a surplus of cheaper outdoor-ad-spaces.
[via treehugger]
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