For their forthcoming greatest-hits album Brotherhood, The Chemical Brothers have asked fans to submit short video clips (2 to 20 seconds) or photographs that celebrate the “insanity that goes on at the stoke of midnight.” The clips, which have been requested to be related to the specific point of origin and include geo-tags, suggest that the group are planning on creating some sort of crowd sourced montage video incorporating footage from around the world.
Footage for the The Midnight Madness global video project need to be submitted to Google Earth via The Chemical Brothers website by August 25. All submitted clips will be shown on a Google Earth and Youtube channel on September 1st, while a selection of the best clips will be used in the video itself.
[via Wired]
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Any update on how this youth marketing campaign fared? I’m curious how successful these implementations are in the real world. Anyways, blogged your post over @ http://www.mobileyouth.org/post/law-3-build-dialogue-using-the-right-channels-mobileyouthorgs-7-laws-of-youth-marketing/
October 28th, 2008 at 8:17 am