Going Where No Advertising Has Gone Before
Guerrilla marketing is now old news, it seems any corporate entity can hire a team of creative youngsters and plaster their image all over town. If you have an innovative approach for venues, you can find a marketing opportunity anywhere. Take the recipe directory called Recipe8, they found a free spot to publicize their URL in an unlikely place full of traffic, BugMeNot. The hugely popular resource for bypassing free login credentials has now become a soap box for free advertising. By putting their URL as a bogus login utilized for the New York Times, Recipe8 has gotten a smidgen of publicity under the torrents of advertising that sweeps the web daily.
[via AdLab]
Recent Articles By Nicko Margolies 
Nicko is a regular contributor to PSFK who grew up in DC and is now finishing college in Ohio. When he isn't writing, he's either looking for a full-time job after graduating or pursuing his passion for photography. Feel free to check out his photo-blog, Nicko's Big Picture.
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| TOPICS: | Uncategorized |
| TAGS: | Ad Biz, Guerrilla Marketing, Online & Web Services, Online Marketing |
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