Microsoft Digital Advertising Solutions has come up with a series of videos that highlight the changing relationship between marketers and consumers. While it’s staged as a humorous love tryst, it does raise some valid and entertaining points on the ‘death of advertising.’ This advertising campaign begs companies to love the consumer and try their best […]

Microsoft Digital Advertising Solutions has come up with a series of videos that highlight the changing relationship between marketers and consumers. While it’s staged as a humorous love tryst, it does raise some valid and entertaining points on the ‘death of advertising.’ This advertising campaign begs companies to love the consumer and try their best to listen to them. Not only is it bizarre that the campaign is targeting other advertisers (rather than consumers) but it is also in the format of a full fledged movie, with a trailer and multiple lengthy episodes. However, the message of “The Couple” is clear that this long standing relationship needs an overhaul to “Bring Back the Love.” Who knows if this give-and-take will work in such a one sided environment, but kudos to Microsoft for starting the dialogue.

Quantcast