Monocle magazine has opened up a branded newsstand in Fitzrovia, London. The shop is done up in full Monocle style, offering a clean and stylish way to browse the latest publications. Going forward, the magazine is looking to continue building a network of branded news outlets around the globe.
With speculation running wild over the fate of printed matter, this is an interesting move in favor of it’s future. With environmental impact concerns and production costs rising, along with Monocle’s high end reputation in mind, perhaps it’s a sign that print is going to end up being a luxury item in the future?
Facebook
Twitter
Digg
Reddit
StumbleUpon
Has the interior changed too or is this the same thing that newspapers have been doing for years?
August 7th, 2008 at 1:15 pm
A lot of newsagents in the UK are branded with a particular newspaper/magazine masthead, but the interiors tend to bear no relation (ie they are identical to what it would have looked like without the sponsor). Do you know if this is any different?
August 10th, 2008 at 2:35 pm