August 12, 2008
Not Everyone Googles
A recent study of 2,251 American adults by the Pew Research Center revealed a surprising statistic. According to their findings, only 49 percent of people surveyed use a search engine every day. Email was the most popular use of the internet with checking news and weather coming in third and fourth.
The study also found a relationship between education and search frequency:
Perhaps less surprising, though still worth noting, is that the use of search engines corresponds with other social factors, such as education and wealth. Two thirds of all university graduates who use the internet every day use a search engine, in comparison with 32 per cent who ended their education after high school.
Of those who earn more than $75,000 (£38,000) a year, 62 per cent search the web every day, whereas only 36 per cent of those who earn less than $30,000 do.
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