August 22, 2008

PenguinDating: “Where Book Lovers Meet”

by Christine Huang

PenguinDating is a new site by Penguin UK that aims to - you guessed it - help bookworms find love. In partnership with Match.com, Penguin launched the site to introduce a little literary twist to the online dating scene. While sites like GoodReads provide a virtual community for avid book readers, PenguinDating focuses more primarily on dating. Members of the site can search through Match.com’s member profiles to find people who share their literary tastes, as well as find members on PenguinDating through members’ mini-book reports on the latest books they read.

Advertisements for the site will be placed in 2 million of Penguin’s top selling fiction titles; no word on when the site will expand beyond the UK.

[via Brand Republic]

Article categories: Arts & Culture, Obsessives, Trends In The UK

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