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Polo Ralph Lauren Enters the World of QR Codes

Polo Ralph Lauren Enters the World of QR Codes

By Dan Gould on August 15, 2008

QR bar codes, mostly popular in Asia are beginning to slip into wider use. Ralph Lauren has introduced the quick response codes into print ads, mailers and store windows aimed at sending traffic to their new mobile commerce site. The codes, when scanned with a mobile phone with QR software will direct the phone’s browser to a website where you can shop for RL products.

Dan Gould

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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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TOPICS: Advertising, Branding & Marketing, Electronics & Gadgets, Fashion, Web & Technology
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