Polo Ralph Lauren Enters the World of QR Codes

8 Responses to “Polo Ralph Lauren Enters the World of QR Codes”

1. streetstylz
   Posted from: 65.182.224.20

   August 15th, 2008 at 6:29 pm

   Download the NeoReader to your iPhone and start interacting with Ralph Lauren QR codes.
2. Ralph Lauren Using QR Codes To Promote Mobile Site « MoVa Media Group - Weblog
   Posted from: 72.233.104.10

   August 16th, 2008 at 12:14 pm

   [...] PSFK] Possibly related posts: (automatically generated)We’ve Been [...]
3. Keegy United States - Polo Ralph Lauren Enters the World of QR Codes
   Posted from: 74.52.131.116

   August 17th, 2008 at 3:02 am

   [...] New Tags → mobile-commerce polo-ralph-lauren print-ads quick-response store-windows 0 Votes vote [...]
4. Ralph Lauren wants QR codes to be mainstream at TRENDWATCH DAILY
   Posted from: 195.154.98.153

   August 29th, 2008 at 9:26 am

   [...] marketing applications, but you can only make one first impression. So please, marketers, if you want consumers to use new technologies like QR codes, make sure you make it effortless for us. Because [...]
5. QR Codes at Ralph Lauren’s Rugby Store | PSFK - Trends, Ideas & Inspiration
   Posted from: 72.47.211.46

   August 29th, 2008 at 11:44 am

   [...] a follow up to an earlier post, we decided to venture out and see Ralph Lauren’s QR codes in action. At the Rugby store near [...]
6. dean collins
   Posted from: 98.14.201.134

   August 29th, 2008 at 12:21 pm

   I totally agree there were some initial poor ‘UI’ decisions being made on the Ralph Lauren campaign.

   BTW have you seen how they implemented storefront QR codes for their New York Rugby brand store http://deancollinsblog.blogspot.com/2008/08/ralph-lauren-physical-storefront-qr.html

   Having said this QR codes are a huge boon to PWC. Check out http://www.Cognation.net/QR for some ideas on how else to implement QR codes.

   Regards,
   Dean Collins
   http://www.Cognation.net
7. Ralph Lauren Using QR Codes | Viooli.com - Mobile Web, QR Code generator and Mobile Marketing
   Posted from: 208.113.152.25

   September 21st, 2008 at 5:06 pm

   [...] credit to PSFK.com.Also other Ralph Lauren / Polo QR codes report here. September 21, 2008 This entry was [...]
8. The Mobile Internet: QR Code Marketing & Life on MARS
   Posted from: 65.36.248.132

   October 1st, 2008 at 1:46 pm

   [...] While QR codes are already immensely popular in Japan and parts of Europe, it is virtually unknown in the U.S., primarily because the QR code-reading software is not built into most US cell phones (yet) and must be downloaded. That will change soon as the new generation of cell phones will have QR code reading capability built in. Ralph Lauren is the first major retailer in the U.S. to use QR codes in its print advertising. [...]

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