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Polo Ralph Lauren Enters the World of QR Codes

QR bar codes, mostly popular in Asia are beginning to slip into wider use. Ralph Lauren has introduced the quick response codes into print ads,...

Dan Gould
Dan Gould on August 15, 2008.

QR bar codes, mostly popular in Asia are beginning to slip into wider use. Ralph Lauren has introduced the quick response codes into print ads, mailers and store windows aimed at sending traffic to their new mobile commerce site. The codes, when scanned with a mobile phone with QR software will direct the phone’s browser to a website where you can shop for RL products.

Thinking...