August 15, 2008
QR bar codes, mostly popular in Asia are beginning to slip into wider use. Ralph Lauren has introduced the quick response codes into print ads, mailers and store windows aimed at sending traffic to their new mobile commerce site. The codes, when scanned with a mobile phone with QR software will direct the phone’s browser to a website where you can shop for RL products.
Inspiration to make things better.
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Download the NeoReader to your iPhone and start interacting with Ralph Lauren QR codes.
August 15th, 2008 at 6:29 pm
I totally agree there were some initial poor ‘UI’ decisions being made on the Ralph Lauren campaign.
BTW have you seen how they implemented storefront QR codes for their New York Rugby brand store http://deancollinsblog.blogspot.com/2008/08/ralph-lauren-physical-storefront-qr.html
Having said this QR codes are a huge boon to PWC. Check out http://www.Cognation.net/QR for some ideas on how else to implement QR codes.
Regards,
Dean Collins
http://www.Cognation.net
August 29th, 2008 at 12:21 pm