Comments on: Polo Ralph Lauren Enters the World of QR Codes http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html Ideas & Trends Wed, 25 Nov 2009 01:14:19 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: The Business of Fashion | Blog Archive | Fashion 2.0 | An Interactive Future for Fashion Magazines http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-254267 The Business of Fashion | Blog Archive | Fashion 2.0 | An Interactive Future for Fashion Magazines Sat, 28 Mar 2009 16:33:00 +0000 http://www.psfk.com/?p=13576#comment-254267 [...] fashion brands like Ralph Lauren and Gucci have already begun using these codes to link print advertising in magazines to mobile [...] [...] fashion brands like Ralph Lauren and Gucci have already begun using these codes to link print advertising in magazines to mobile [...]

]]> By: Ralph Lauren Using QR Codes To Promote Mobile Site | MoVa Media Co, Ltd http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-252314 Ralph Lauren Using QR Codes To Promote Mobile Site | MoVa Media Co, Ltd Wed, 04 Mar 2009 02:38:34 +0000 http://www.psfk.com/?p=13576#comment-252314 [...] [Via PSFK] [...] [...] [Via PSFK] [...]

]]> By: Fashion 2.0 | An Interactive Future for Fashion Magazines http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-251993 Fashion 2.0 | An Interactive Future for Fashion Magazines Fri, 27 Feb 2009 13:57:03 +0000 http://www.psfk.com/?p=13576#comment-251993 [...] fashion brands like Ralph Lauren and Gucci have already begun using these codes to link print advertising in magazines to mobile [...] [...] fashion brands like Ralph Lauren and Gucci have already begun using these codes to link print advertising in magazines to mobile [...]

]]> By: Fashion 2.0 : Fashion for a wired world « inestyle http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-250235 Fashion 2.0 : Fashion for a wired world « inestyle Tue, 10 Feb 2009 09:12:59 +0000 http://www.psfk.com/?p=13576#comment-250235 [...] Icons” exhibition (featuring Vivienne Westwood) and for Fall 2008, New York-based retailer Ralph Lauren put QR codes on print ads to drive people to their new mobile commerce [...] [...] Icons” exhibition (featuring Vivienne Westwood) and for Fall 2008, New York-based retailer Ralph Lauren put QR codes on print ads to drive people to their new mobile commerce [...]

]]> By: The Mobile Internet: QR Code Marketing & Life on MARS http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-156147 The Mobile Internet: QR Code Marketing & Life on MARS Wed, 01 Oct 2008 18:46:49 +0000 http://www.psfk.com/?p=13576#comment-156147 [...] While QR codes are already immensely popular in Japan and parts of Europe, it is virtually unknown in the U.S., primarily because the QR code-reading software is not built into most US cell phones (yet) and must be downloaded. That will change soon as the new generation of cell phones will have QR code reading capability built in. Ralph Lauren is the first major retailer in the U.S. to use QR codes in its print advertising. [...] [...] While QR codes are already immensely popular in Japan and parts of Europe, it is virtually unknown in the U.S., primarily because the QR code-reading software is not built into most US cell phones (yet) and must be downloaded. That will change soon as the new generation of cell phones will have QR code reading capability built in. Ralph Lauren is the first major retailer in the U.S. to use QR codes in its print advertising. [...]

]]> By: Ralph Lauren Using QR Codes | Viooli.com - Mobile Web, QR Code generator and Mobile Marketing http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-139978 Ralph Lauren Using QR Codes | Viooli.com - Mobile Web, QR Code generator and Mobile Marketing Sun, 21 Sep 2008 22:06:05 +0000 http://www.psfk.com/?p=13576#comment-139978 [...] credit to PSFK.com.Also other Ralph Lauren / Polo QR codes report here. September 21, 2008 This entry was [...] [...] credit to PSFK.com.Also other Ralph Lauren / Polo QR codes report here. September 21, 2008 This entry was [...]

]]> By: dean collins http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-105877 dean collins Fri, 29 Aug 2008 17:21:46 +0000 http://www.psfk.com/?p=13576#comment-105877 I totally agree there were some initial poor 'UI' decisions being made on the Ralph Lauren campaign. BTW have you seen how they implemented storefront QR codes for their New York Rugby brand store http://deancollinsblog.blogspot.com/2008/08/ralph-lauren-physical-storefront-qr.html Having said this QR codes are a huge boon to PWC. Check out www.Cognation.net/QR for some ideas on how else to implement QR codes. Regards, Dean Collins www.Cognation.net I totally agree there were some initial poor ‘UI’ decisions being made on the Ralph Lauren campaign.

BTW have you seen how they implemented storefront QR codes for their New York Rugby brand store http://deancollinsblog.blogspot.com/2008/08/ralph-lauren-physical-storefront-qr.html

Having said this QR codes are a huge boon to PWC. Check out http://www.Cognation.net/QR for some ideas on how else to implement QR codes.

Regards,
Dean Collins
http://www.Cognation.net

]]> By: QR Codes at Ralph Lauren’s Rugby Store | PSFK - Trends, Ideas & Inspiration http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-105823 QR Codes at Ralph Lauren’s Rugby Store | PSFK - Trends, Ideas & Inspiration Fri, 29 Aug 2008 16:44:23 +0000 http://www.psfk.com/?p=13576#comment-105823 [...] a follow up to an earlier post, we decided to venture out and see Ralph Lauren’s QR codes in action. At the Rugby store near [...] [...] a follow up to an earlier post, we decided to venture out and see Ralph Lauren’s QR codes in action. At the Rugby store near [...]

]]> By: Ralph Lauren wants QR codes to be mainstream at TRENDWATCH DAILY http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-105665 Ralph Lauren wants QR codes to be mainstream at TRENDWATCH DAILY Fri, 29 Aug 2008 14:26:49 +0000 http://www.psfk.com/?p=13576#comment-105665 [...] marketing applications, but you can only make one first impression. So please, marketers, if you want consumers to use new technologies like QR codes, make sure you make it effortless for us. Because [...] [...] marketing applications, but you can only make one first impression. So please, marketers, if you want consumers to use new technologies like QR codes, make sure you make it effortless for us. Because [...]

]]> By: Keegy United States - Polo Ralph Lauren Enters the World of QR Codes http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-89577 Keegy United States - Polo Ralph Lauren Enters the World of QR Codes Sun, 17 Aug 2008 08:02:51 +0000 http://www.psfk.com/?p=13576#comment-89577 [...] New Tags → mobile-commerce polo-ralph-lauren print-ads quick-response store-windows 0 Votes vote [...] [...] New Tags → mobile-commerce polo-ralph-lauren print-ads quick-response store-windows 0 Votes vote [...]

]]> By: Ralph Lauren Using QR Codes To Promote Mobile Site « MoVa Media Group - Weblog http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-88742 Ralph Lauren Using QR Codes To Promote Mobile Site « MoVa Media Group - Weblog Sat, 16 Aug 2008 17:14:13 +0000 http://www.psfk.com/?p=13576#comment-88742 [...] PSFK] Possibly related posts: (automatically generated)We’ve Been [...] [...] PSFK] Possibly related posts: (automatically generated)We’ve Been [...]

]]> By: streetstylz http://www.psfk.com/2008/08/polo-ralph-lauren-enters-the-world-of-qr-codes.html/comment-page-1#comment-87993 streetstylz Fri, 15 Aug 2008 23:29:52 +0000 http://www.psfk.com/?p=13576#comment-87993 Download the NeoReader to your iPhone and start interacting with Ralph Lauren QR codes. Download the NeoReader to your iPhone and start interacting with Ralph Lauren QR codes.

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