Some time has passed since PSFK took a survey of retail window displays. We were curious to what effect the current economic challenges were manifesting in how retailers were using windows to attract customers. We didn’t see much glitz. In fact, Kenneth Cole, Paul Smith, and Diesel in fact presented some pretty rough imagery. Kenneth Cole posts a slew of provocative slogans ranging from ‘Boycott designer t-shirts’ to ‘Truth: It will all come out in the washington‘. Paul Smith forgoes the clothes for wrecked band instruments (party’s over?) But the darkest of them all comes from Diesel who have assembled a sinister collection of windows inspired by what looks like the set of a stalker movie. The two front windows contain racks of old video equipment with flickering surveillance footage.
We’ve assembled a gallery of these examples plus a few others that caught our eye. Have a look here.
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the trend was obvious at MAGIC this past week.
in the main hall, where the large corporate brands enticed buyers, traffic was down and the vibe even lower.
while in the north & south halls (as well as POOL), the body count was up, the energy level high the clothing far more interesting.
the low-fi displays seemed far friendlier…and more attractive…than that of the corporate brands.
no research to support that this led to greater sales…but there’s something to be said for the energy they provided.
August 29th, 2008 at 12:54 pm