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Tag Heuer’s “Communication Instrument” Selling Out

Tag Heuer’s “Communication Instrument” Selling Out
Orli Sharaby

Back in June we wrote about the upcoming launch of a cell phone by high end watchmaker TAG Heuer. We speculated on the viability of such a product, noting that for $6,100 it doesn’t really do much more than a normal cell phone. Is there really still a market for such expensive phones after all the many diamond encrusted ones are all bought up? Apparently, yes. The watchmaker now reports that a pilot launch of the Meridiist (or as TAG Heuer is calling it, the “ultra-avant-garde communication instrument”) at Selfridges London has sold out on the very first day it was available.

For those in other markets waiting to get their hands on the Meridiist, the phone will be launched in 15 additional locations by the end of 2008.

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