The Scout: New York, Through More Discerning Eyes
Who makes up the team behind The Scout?
We’re a multitalented group of people. Everyone has a hand in writing but our skills cover the spectrum. Aaron Quint, my partner in The Scout and developer is the technical guru of the site, but also has an art history background. His interests in art and technology are key the site. Maggie Shi’s been instrumental in getting our Dining and Bars department up and running. She is a foodie in every sense of the word, from working in the kitchen at the Gramercy Tavern to her daily writings about food. Sarah Williams is a graphic designer with a background in branding. She has contributed to the creative direction of the site, along with editorial content.
How do you hope to extend the site in the future?
We’re expanding into hotels and galleries in the fall. By adding these two departments we want to begin to cross promote by creating events that will pair retailers with galleries, or different dining options with hotels. It’s something we’re building towards. Ace Hotel is said to open in January 2009 so we would love to work with Alex Calderwood and company in some capacity. Video content is also something that we are aiming for in the first quarter of next year.
Tell us a little more about the design.
There’s something special about print, especially from the past. The quality behind the design, the attention to typography is what is lacking on the web. We have tried to translate this as much as possible without being too literal. I imagined The Scout to be like a printed journal, something that has the warmth of a tangible publication. The design is definitely a nod to the past.