UnionJac: Retail Concept for the 2012 Olympics

Design and construction of the sports venues aren’t the only buildings underway for the 2012 London Olympics. Columbus Ohio based Chute-Gerderman has already penned a concept for youth style shop inspired by British culture. The design was developed for Chain Store Magazine’s annual Store of the Future.

The UnionJac concept is part clothing store, salon, cafe and hangout melded with lots of interactive technology. 3D mirrors allow outfits to be tried on virtually. Life size touchscreens serve as huge media hubs where photos, video, and fashion tips can be shared. The salon incorporates a two way video mirror where a famed London stylist pops on to give personalized advice. UnionJac also offers something called light-activated tattoos as temporary body mods.

There’s a UnionJac mini-site available with more images and a description of the concept. Likely developed to explore a theme and integrate future ideas, UnionJac will probably only exist as vapor retail.