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Viking Line Launches Online Dance Match Program

Viking Line Launches Online Dance Match Program
Jeff Weiner
  • 25 august 2008

Viking Line, a ferry service running between Finland, Sweden, and the Aland Islands, has recently introduced a new offering for its guests. In an effort to promote the on-ship dance halls, the company has created Dance Match, a purpose-built website that allows user to post videos of themselves dancing. There are several categories under which you can post your video including Disco, Boogie, and Salsa. When posting a video, you can rate your dance skills, and check out the moves of others, all in an effort to find the ideal dance partner. After filling out information on the application, users will receive a list of suggested matches. If you are happy with your match, contact will be established via email. As a prize, Viking Line is offering a free boat cruise for two, encouraging a face-to-face onboard meeting. An English version of the site is under construction and should be launched shortly.

[via Adverblog]

+Brand Experience
+branding
+Europe
+fitness / sport
+Online Marketing
+technology
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