Vitamin Water Store Opens in London

Last night a new shop opened on Little Portland Street in London that is devoted entirely to Vitamin Water. The brightly colored drinks adorn the walls while a whiteboard offers the chance for visitors to review the samples they’ve received. The opening night featured the renounced beatboxer, Beardyman. Exposure discusses the process behind the store design:

As well as featuring product the store also includes a ‘thoughts wall’ which allows visitors to record their initial thoughts after trying the new product.The store accommodates brand inductions, training, interviews and meetings, as well as the customer brand experience. The store’s location is great in creating a hub for media and sampling activity all over London.

[via Exposure]