Back in the Spring an Urban Outfitters opened on Atlantic Avenue in the Cobble Hill section of Brooklyn. The ad that the company used to promote the store included on it the L Train icon, Domino Sugar, Coney Island, Biggie Smalls, Jay Z, the Cosby Show cast… Basically throwing a wide net over what is an incredibly diverse borough, and attempting to claim, through cliched pop culture icons, that Urban Outfitters represents it all. The ad (and the store) were subsequently thrashed in the blogosphere.
Contrast that to the amazing marketing campaign that Harvey Nichols has just launched to support their newly opened store in Bristol, England. Seeking a globally recognized figure with strong ties to Bristol to represent the brand, the unquestionably fashionable store found Wallace and Gromit. These two claymation superstars are cultural icons in Great Britain and beyond, and their presence in such sharp, dashing clothing makes quite a statement for Harvey Nichols.
You should mention that Aardman Animations, the company that created Wallace and Gromit, is based in Bristol.
I’ve worked with these guys on several commercials and they’re not only hugely talented, they’re among the nicest people you’ll ever meet.
I think staying in Bristol, close to their roots, is part of what makes Aardman so fantastic.
August 27th, 2008 at 7:30 am
good info!!
August 27th, 2008 at 11:26 am
The wonderful Wallace and Gromit ads by DDB are now on sale at the Harvey Nichols website:
http://shop.harveynichols.com/fcp/Shop/ACCESSORIES/AccessoriesLIMITEDEDITION/?resetFilters=true
October 16th, 2008 at 6:50 am