Weeknight Parties

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For most 9-to-5ers, weeknight partying is an indulgence. A regrettable indulgence. Clubs know this, and while some choose to address it by only opening their doors on the weekends, others are altering their programming to cater to this professional crowd (that can’t afford a Tuesday hangover). Springwise points us to a few mid-week, mid-evening ragers that are helping pull in the older revellers and office drones:

Toronto’s Gladstone Hotel recently launched an earlier alternative that still lets revellers get to bed on time. The Gladstone’s Granny Boots series of dance parties take place each Wednesday night beginning at 7:30 and ending promptly at 10—”so you can go home, watch ‘Law and Order’ until 11 pm and go to BED,” as the hotel puts it. The events are held in the Gladstone’s Melody Bar, which is already famous for weekend karaoke nights, and feature different performances and livingroom DJs each week.

…We also spotted something similar in Belgium, where Bart Van Orshoven’s After Work Parties draw large crowds—and corporate sponsors—in various venues in Antwerp, Gent, Leuven and Brussels. The parties start at 7 pm and doors close at 9 pm to ensure a decent-sized crowd from the start. At 1 am, everyone is sent packing.

Springwise: Weeknight Clubbing for the 9-to-5 Crowd

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Comments (2)

  1. this is a great idea!

  2. Nice idea, getting out with plenty of time until the last tube is always a bonus too.

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  1. Weeknight Parties : Dtv 2009

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