eBay’s World of Good

eBay has a great new marketplace, called World of Good, that focuses on ecologically positive and socially responsible products. The online store allows small producers (many that come from developing countries) to sell their hand made goods to a worldwide customer base. A wide range of items are offered, including: clothing, food, health and beauty products and household goods. all the products are also being sold through eBay proper, which should exponentially increase the reach of this applaudable project.

Also worth noting, is the site’s Trustology system, that verifies vendor’s claims of social good.

Triplepundit explains:

One interesting way they achieve this is through Trustology. Trustology is a nutritional label of sorts that verifies a social good that comes through the purchase. They are validated by certified third-party organizations, such as the Ashoka Foundation or Co-op America, to assure the conditions in which a product is produced and if it truly is “socially-responsible.” Each item’s Trustology is clearly displayed next to its listing.

World of Good

Triplepundit: “eBay Launches Socially Responsible Online Marketplace”