Manga Sparks Wine Craze in Asia

Manga Sparks Wine Craze in Asia
Dan Gould
  • 25 september 2008

The Japanese comic book “Kami no Shizuku” translates to “The Drops of God”. It’s the story of Shizuku Kanzaki, a wine enthusiast who is on a heroic quest to find the 12 best wines in the world. Described as “The Da Vinci Code” set in a Tokyo bar, the story is part mystery and part richly detailed, surreal wine review.

The curious thing, is that the Drops of God has been creating an explosive new demand for wines in Asia. A mention of a specific wine can boost sales tremendously.

The Telegraph reports:

Shizuku Kanzaki’s adventures in the comic Kami no Shizuku lead him to sample different bottles in every copy and the featured wines regularly become overnight hits, in some cases tripling sales.

The character was sent on his mission by a request in his father’s will. Once he tracks down the “Twelve Apostles” he will be rewarded with keys to his father’s wine cellar, which because the man was a great wine critic, is a valuable prize.

The comic is read by 500,000 Japanese each week and his sway over the wine market is spreading throughout Asia. Some wine importers say they have never seen such a powerful single influence on their business.

In Taiwan a single reference to a relatively obscure French terroir led to dozens of cases of the wine being sold within a few days.

He has also influenced the South Korean market, where translations of the comic have boosted sales of wine from less than a third of the market to around 70 per cent of alcohol sales.

Telegraph: “Cartoon character from Kami no Shizuku drives up wine sales in Japan”


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Advertising

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Zach Lieberman

Art, Technology, Programming

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology october 21, 2016

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.