Kevin Barnes, from the indie band Of Montreal, believes the future of music lies in its packaging. With the advent of downloadable music, most consumers never have the experience of happily unwrapping a CD and poring through its liner notes. Barnes believes that musicians must create objects that extend their “brand” and that reflect the same sensibilities inherent in their music. In his manifesto entitled ” We Will Only Propagate Exceptional Objects,” Barnes delivers the following statement:
We’ve always felt that the packaging was just as important as the music inside of it. We’ve worked within the constraints of conventional album packaging, and have tried to create something fantastically uncommon every time. Now, we find ourselves in the middle of an exciting epoch: A time, when new technology has shattered the conventional business model and has set a paradigm shift in motion. For some people in the music biz, this is terrifying. For us, it is a fucking miracle! While the kings are in a stupor, we are going to take full advantage of the changing guard.
Of Montreal’s latest album, Skeletal Lamping, features tote bags, t-shirts, and wall decals, all designed to add value to your life.