September 23, 2008
During this trip, we noticed so many unbranded sneakers/trainers on the feet of the young folks in the UK and Spain. You get a feeling that the only ‘kids’ wearing colorful branded sneakers are the ones more likely to put a knife in your gut. Of course, it could all be just a fad.
Picture above taken at Bexhill Station. Picture below taken at the Endurance in Soho.
Inspiration to make things better.
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People call them Plimsoles in London. Outside the city, I don’t know if the same name exists. You can buy them for between 7 and 10 British pounds if you know where to look. I purchased mine on Brick Lane
September 23rd, 2008 at 9:51 pm
All the big brands have their version of these simple canvas numbers, but none are as widely endorsed as the variety of non-branded versions. It’s more than a fad, it’s phenomenon that has relentlessly swamped the High Streets here. I know for a fact that TOPMAN makes an absolute killing in no-logo ‘plimsole’ sales. Largely because it has transcended all style tribes, everyone adopting and appropriating them for their look.
It seems to be OK to wear unbranded goods, probably related to the popularity and success of American Apparel and Uniqlo who are heavily focusing on styling, cut, price and NOT the brand logo’s prominence on product. Nike have picked up on this with certain products in their newly launched Sportswear line which features items with considerably less prominent logo details.
September 25th, 2008 at 6:04 am
We have a innovative new product for kids. Its a sneaker customizing kit that simplifies the customizing process so that kids at all skill levels can customize their own kicks. Check us out at http://www.cv-nyc.com.
I think your audience would be interested in this product.
Best Regards,
Ruben Cordero
November 26th, 2008 at 5:22 pm