Pic: We’re Green, Just Not The Green You Were Hoping For
We saw this ad on the side of a phone-booth the other day. It’s from an icelandic bottled water. What’s interesting is that, although they sense the consumer eco-backlash against water that travels around the world, they’re going to actually still use ‘green’ as a major selling point. Icelandic Glacial is proudly Carbon Neutral – which means its power comes from a hydrothermal powered plant (like most of Iceland’s companies) – which is all very nice but it still doesn’t mean it offset the fuel the ships and trucks burn to deliver it to your bodega in Brooklyn.
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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| TOPICS: | Environmental / Green, Food & Drink |
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