PSFK Conference Asia Speaker Jerry Clode

PSFK Conference Asia Speaker Jerry Clode
Claudia Cukrov
  • 9 september 2008

We’re excited to have Jerry Clode, Project Director for Flamingo International APAC, joining us in Singapore at PSFK Conference Asia to discuss “China’s Youth & Their New Identity”.  We asked him to share a little bit about himself with us.

First, who are you and what do you do?

I’m a Project Director at Flamingo International APAC, where I lead the agency’s China work. Before entering the world of branding, I plied my trade as an academic specialist focused on Asian youth and popular culture.

Since studying at university in a little known area of Southern China in 1996, I spent over a decade engaged with the Mainland, most recently as a youth specialist and moderator based in Shanghai.

My current research and writing focuses on new forms of youth expression in China. I have recently completed work on the emergence of “photoshop” culture amongst online youth in Shanghai. I also discuss emergent trends in Chinese consumer culture in my regular articles for Ad Age China.

You’ll be speaking about “China’s Youth and Their New Identity” with your colleague Floydd Wood, Senior Research Executive at Flamingo International APAC. In one paragraph, can you give an idea of what the PSFK audience will learn from the discussion?

Our inspiration [came from] observing the increasing popularity of retro themes amongst youth consumers in China. Our talk looks at this intriguing cultural trend and the societal context that informs it. We explore how retro is takes on locally specific meanings for Chinese youth as they look to piece together meaning and identity in a rapidly changing society. We suggest that an understanding of youth retro provides a revealing insight into the realities of young Chinese.

Five sites that provide you with inspiration? (All things topical in the PRC) (Innovative work from Asian Artists) (House music and inspiration are one in the same for me, great mixes from Tim Sweeney and guests) (Presenting the beauty and diversity of the region through great photo journalism)

Thanks, Jerry!

Flamingo International APAC

Hear more from Jerry and Floydd at PSFK Conference Asia – get your tickets now!


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Work

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Stacy Marie Ishmael

Media, Finance, Technology

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

No search results found.