PSFK Conference Asia Speaker Jerry Clode

PSFK Conference Asia Speaker Jerry Clode
Claudia Cukrov
  • 9 september 2008

We’re excited to have Jerry Clode, Project Director for Flamingo International APAC, joining us in Singapore at PSFK Conference Asia to discuss “China’s Youth & Their New Identity”.  We asked him to share a little bit about himself with us.

First, who are you and what do you do?

I’m a Project Director at Flamingo International APAC, where I lead the agency’s China work. Before entering the world of branding, I plied my trade as an academic specialist focused on Asian youth and popular culture.

Since studying at university in a little known area of Southern China in 1996, I spent over a decade engaged with the Mainland, most recently as a youth specialist and moderator based in Shanghai.

My current research and writing focuses on new forms of youth expression in China. I have recently completed work on the emergence of “photoshop” culture amongst online youth in Shanghai. I also discuss emergent trends in Chinese consumer culture in my regular articles for Ad Age China.

You’ll be speaking about “China’s Youth and Their New Identity” with your colleague Floydd Wood, Senior Research Executive at Flamingo International APAC. In one paragraph, can you give an idea of what the PSFK audience will learn from the discussion?

Our inspiration [came from] observing the increasing popularity of retro themes amongst youth consumers in China. Our talk looks at this intriguing cultural trend and the societal context that informs it. We explore how retro is takes on locally specific meanings for Chinese youth as they look to piece together meaning and identity in a rapidly changing society. We suggest that an understanding of youth retro provides a revealing insight into the realities of young Chinese.

Five sites that provide you with inspiration? (All things topical in the PRC) (Innovative work from Asian Artists) (House music and inspiration are one in the same for me, great mixes from Tim Sweeney and guests) (Presenting the beauty and diversity of the region through great photo journalism)

Thanks, Jerry!

Flamingo International APAC

Hear more from Jerry and Floydd at PSFK Conference Asia – get your tickets now!


Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Future of Work

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.