Retro Stereos in Shanghai

The appeal of nostalgia and retro among youth is a theme that most keen China trend watchers have been following recently.  A handful of retro elements have shown up among indie designs, including in T-shirts, pins, books, and other small items affordable to students and young consumers. On a recent trip to Shanghai’s trendy Tianzifang […]

The appeal of nostalgia and retro among youth is a theme that most keen China trend watchers have been following recently.  A handful of retro elements have shown up among indie designs, including in T-shirts, pins, books, and other small items affordable to students and young consumers.

On a recent trip to Shanghai’s trendy Tianzifang area, we noticed Retro Shanghai, a store which is appealing to a wealthier consumer with an interest in retro items.  The boutique store sells retro, antique reproduction record players, radios and other stereos.  The stereos can play a range of formats including radio, cassette, record, CDs and some are even iPod compatible.  With prices in the 1000s of RMB, the stereos are aimed at a higher echelon of consumers who have been bitten by the retro bug.

To hear more about retro themes in China, be sure to catch Jerry Clode and Floydd Wood‘s talk titled “China’s Youth & Their New Identity” at PSFK Conference Asia.

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