Retro Stereos in Shanghai
The appeal of nostalgia and retro among youth is a theme that most keen China trend watchers have been following recently. A handful of retro elements have shown up among indie designs, including in T-shirts, pins, books, and other small items affordable to students and young consumers.
On a recent trip to Shanghai’s trendy Tianzifang area, we noticed Retro Shanghai, a store which is appealing to a wealthier consumer with an interest in retro items. The boutique store sells retro, antique reproduction record players, radios and other stereos. The stereos can play a range of formats including radio, cassette, record, CDs and some are even iPod compatible. With prices in the 1000s of RMB, the stereos are aimed at a higher echelon of consumers who have been bitten by the retro bug.