Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

The Rise of a Natural Knowledge Economy in Brazil

The Rise of a Natural Knowledge Economy in Brazil
Lourenço Bustani

To illustrate how far ahead Brazil is in the biofuel arena, the study highlighted the “Pró-alcool” plan of 1973 which encouraged the production of ethanol as a countermeasure to the petrol crisis. Currently, more than 27% of the car fleet in the country is composed of “flex” vehicles – which can use both gasoline and ethanol as a fuel. In 2007, “flex” cars represented almost 88% of the sales of new vehicles.

Another clear example of the “natural knowledge-economy” is the Brazilian company Embraer, the world’s fourth largest commercial airplane manufacturer. Embraer’s new plane Ipanema is the world’s first commercially produced aircraft to run solely on biofuels. The magazine Scientific American considered the invention as one of the greatest of the year.

Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store