menu

The Rise of a Natural Knowledge Economy in Brazil

The Rise of a Natural Knowledge Economy in Brazil
Innovation
Lourenço Bustani
  • 12 september 2008

To illustrate how far ahead Brazil is in the biofuel arena, the study highlighted the “Pró-alcool” plan of 1973 which encouraged the production of ethanol as a countermeasure to the petrol crisis. Currently, more than 27% of the car fleet in the country is composed of “flex” vehicles – which can use both gasoline and ethanol as a fuel. In 2007, “flex” cars represented almost 88% of the sales of new vehicles.

Another clear example of the “natural knowledge-economy” is the Brazilian company Embraer, the world’s fourth largest commercial airplane manufacturer. Embraer’s new plane Ipanema is the world’s first commercially produced aircraft to run solely on biofuels. The magazine Scientific American considered the invention as one of the greatest of the year.

+Africa
+Asia
+Automotive
+brazil
+china
+india
+Innovation
+Latin America
+Market Research
+Media & Publishing
+South Korea
+technology
+UK
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Food february 17, 2017
Social Media february 17, 2017
No search results found.