menu

WOBO, Heineken’s Beer Brick Combination

WOBO, Heineken’s Beer Brick Combination
Advertising
Dan Gould
  • 9 september 2008

This is an old idea, but one worth re-visiting. In 1963, Alfred Heineken and Dutch architect John Habraken devised the concept of the beer-brick. The glass bottle was designed so it could be reused as a building material – a building block to create walls, or other structures. Heineken initially came up with the idea after visiting the Caribbean, and witnessing tons of bottles littering the beaches. Combined with the lack of affordable building supplies on the islands, he saw the necessity of building in a double life into his beer’s packaging.

[via Dinosaurs & Robots]

+#advertising
+#design
+Advertising
+consumer goods
+Craft
+Design
+Design Update
+Environmental / Green
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Food february 17, 2017
Technology february 16, 2017
No search results found.