To further their quest to “organize the creative world,” Behance has made their popular Action Pads digital with their new software (appropriately) called Action Method Online. The online program is a new approach to productivity and project management, designed for creative people and teams, developed by interviewing productive people.
As Twyla Tharp underscored in her book “The Creative Habit,” brilliant ideas and sparks of genius can’t happen without discipline and organization. Action Method Online divides all of life into “projects” – “the categories we use in our minds to separate and make sense of what we need to accomplish.” And “life” is defined as both personal and professional, which are increasingly inextricable. Who hasn’t needed to schedule the dentist while at the office, or finish a pitch deck over the weekend?
The system is also founded on the idea that email can kill productivity, which Joshua Ferris could tell you. Rather than outsourcing your emails to India, though, AMO just contains conversations in “discussions” on the site. These discussions are public, as are people’s tasks and progress reports, because “Voyeurism and transparency keep us engaged.” They also encourage the sort of ambient information-sharing that happens on Yammer (Twitter for the office). if someone isn’t delivering, you can use the “nag” function to prod them.
While the functionality is great, the design is the big sell here. The clean, simple UI will appeal to creatives, and really anyone who works best in a clutter-free environment. For AMO to live up to its full potential, however, it should be adopted by entire teams, which can always be a challenge. Better start nagging your coworkers.