Amazon.com has quietly released a beta version of a new web-browsing interface for its massive online shop. The site is aptly named “WindowShop” as it allows visitors to survey popular items that might have been showcased if Amazon ever launched a physical storefront. Users can either browse individual items and preview them or step back and view multiple items in a column display. Not only is this an efficient way to find new products you may be interested in, but it’s also an effective way to get lost in a vast amount of material.
It is common knowledge on the internet that the more generous or innovative a product’s preview is, the more likely it is to attract paying customers. As a result, new books share sample chapters or audio excerpts, movies include trailers, while video games and albums showcase brief clips. Think of it as Cooliris for shopping. That being said, the new interface’s dazzling full screen grid needs to be seen to truly appreciate the experience, but you might want to hide your credit card first.
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