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Best Buy Listens to Customers, Improves Products

Best Buy Listens to Customers, Improves Products

By Dan Gould on October 9, 2008

Giant electronics retailer Best Buy has been working on a program that actively incorporates customer feedback into the design process of future products. The “Blue Label” line features notebook computers from Toshiba and HP that come with ideas sourced from Best Buy client input. The requested details include backlit keyboards, thin and light design and free warranties. It’s great to see a large cooperation like Best Buy being flexible, responsive and actually paying attention to the real needs of people.

Best Buy Blue Label

[via I4U]

Dan Gould

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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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TOPICS: Advertising, Branding & Marketing, Design & Architecture, Electronics & Gadgets, Retail, Work & Business
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