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Brad Pitt’s Biodegradable Cleanser For NOLA

Brad Pitt’s Biodegradable Cleanser For NOLA
Piers Fawkes, PSFK

We were in Kiehl’s last weekend – you know, just browsing – when we noticed the big display of their latest line which they developed in collaboration with Brad Pitt. There are some interesting considerations for the product: The proceeds go to a New Orleans charity called JPF Eco Systems, the product is made with as few ingredients as possible, those ingredients are non eco-toxic and the packaging is made from 100% post consumer packaging and is also 100% biodegradable (although the store clerk told us the plunger at the top isn’t). The web site says that they took a cradle to cradle approach to developing the new product:

Our Biodegradable Liquid Body Cleanser is packed in a 100% food-grade, post-consumer recycled (PCR) bottle. This minimizes our use of non-renewable energy. The plastic used for these bottles is derived from food and beverage containers retrieved in curbside recycling programs.

Cradle to Cradle Certified – Our product has met MBDC’s criteria for certification that assesses environmental and human effects of a product. This certification ensures:
# The formula has a minimal-negative impact on the environment
# The package has been approved for material reutilization, such as recycling or composting
# The product is formulated and manufactured using renewable energy and efficient, socially responsible uses of water

brad pitt


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