Creative Magazine Ads Incorporate Folds
The image really says it all, but recently a series of Adidas ads have incorporated the nature of the magazine media into the advertising itself. The spine of the magazine serves as the flexible point in the photograph and as the viewer turns the page, the model performs a workout. The whole campaign includes a variety of workouts such as crunches, stretches and bends.
[via Comunicadores]
Recent Articles By Nicko Margolies 
Nicko is a regular contributor to PSFK who grew up in DC and is now finishing college in Ohio. When he isn't writing, he's either looking for a full-time job after graduating or pursuing his passion for photography. Feel free to check out his photo-blog, Nicko's Big Picture.
Comments
| TOPICS: | Design & Architecture, Fashion, Sports & Fitness |
| TAGS: | Ad Biz, Media Planning & Strategy |
Daily Ideas & Inspiration Email