PSFK recently came across Crop To Cup, a great company that’s connecting small farmers to the world market. C2C sells coffee grown on family or cooperative owned plots of land in Uganda and Indonesia. They pay the farmers a 20% premium above market purchase price and invest heavily in their local communities. Coffee drinkers on the other end benefit from the care and craft that goes into these small farms, and can trace the product directly back to the farmer that grew it.
Cup To Cup explain the work they do:
We travel off the beaten path to bring exotic origins online and to your door. After building relationships with farmer groups and export partners, we install processes at the farm-level to leverage email, GPS, video cameras, digital cameras, cell phone and video conference technologies to bridge the gap between farmers and their customers. These simple technologies connect dedicated coffee farmers to interested coffee lovers, engaging them in a dialogue to determine what’s important to them both. This relationship between farmers and consumers is important. It is the only way that we can make sure we are truly serving our clients and their customers. This is why Crop to Cup allows Q&A through message boards and forums, product feedback, and the ability to reach out and converse with others through interactive media and through collaboration on community projects. We try to make it easy to develop a relationship with your coffee’s farmers, and hope that you will see all the difference that your daily coffee decision can make.
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